Redefining beauty for a new generation

There’s nothing more beautiful than possibility.

Possibility fuels our dreams. Blows our minds. Lifts us past our limits. And lives inside us all.

You don’t shop at ULTA Beauty to get beautiful. You come because you already are. You see something in yourself, and we can help you show it to the world.

I also helped oversee the brand’s yearly micro-campaigns like 21 Days of Beauty – ULTA Beauty’s biggest sales driver and “Beauty’s Biggest Event.”