Bring Us Your People List

Client
TJX

Agency
McCann

Taking the stress out of holiday shopping

IDEA:

SYNOPSIS:

T.J. Maxx, Marshalls and HomeGoods are the go-to holiday gifting destinations for even the hardest people on your list.

Role
ACD Copywriter

Partner
Ryan Quigley


Every Christmas, you make lists. You’ve got your ‘thing’ list. And that one’s easy.

A new iPad for Mom. An Xbox for Tim. Nike Air Force 1s for Sarah.

APPROACH:


To show the breadth of TJX’s holiday offerings, we made tons of individual pieces centered around relatable, hard to shop for friends and family members.

But then you’ve got your other list.

Your cubicle-mate Ted, who has everything. Literally. Everything.

Your sister-in-law, who has three closets, but can never find anything to wear.

Your grandma who just discovered online dating.

We’re the place for that list. Your ‘people’ list.

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