Make Cleaning History

Client
Clorox

Agency
DDB SF

Role
Copywriter

Partner
Kelly McCullough

Introducing the future of cleaning by looking back in time

SYNOPSIS:

Smart Tube Technology is the biggest revolution in cleaning since…well…the Revolutionary War. Probably.


The invention of the spray bottle was a big deal. But the initial design wasn’t without faults – the interior suction tube just wasn’t long enough to reach the last bits of cleaner.

That’s why Clorox created Smart Tube Technology. Now that the spray tube is on the outside of the bottle, you can spray every last drop.

It’s an idea so deceivingly simple, it begs the question: Why didn't anyone think of this sooner?

To which we answer, maybe someone did… 

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