The Smell of Clean

Client
Pine-Sol

Agency
DDB SF

Role
Copywriter

Partner
Nikki Baker

Ridding the world of “Stink-Face”

There's a visceral reaction to bad smells. They make you jerk away. They turn your stomach. They might even make you do that thing where you throw up a little in the back of your throat. 


Bad smells are powerful. But luckily there's something even stronger – Pine Sol. The smell of clean.

Previous
Previous

MGM Resorts: Let the Show Begin

Next
Next

ULTA Beauty: The Possibilities are Beautiful