Carolina Jackpot

Client
North Carolina Lottery

Agency
Cactus

Role
Freelance Copywriter

Partner
Josh McCrary

Bringing people together over the thrill of winning

SYNOPSIS:

With loads of instant-win prizes AND the chance at a thrilling, rolling jackpot prize, the new Carolina Jackpot tickets are the best of both worlds.


There are two kinds of people in the world…

Those who crave the excitement of an instant win scratch off and those who prefer the suspense of a weekly jackpot drawing.



But the new Carolina Jackpot tickets from the North Carolina Lottery pack both games in one ticket…

Which means there’s one less thing to argue about in your next couples therapy appointment.

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