Unlimited Your Way + HBO MAX
An old friend returns with new ways to save
IDEA:
Client
AT&T
Agency
BBDO LA
Role
ACD Copywriter
Partner
Toby Brewer
Everyone is different.
APPROACH:
SYNOPSIS:
Lily is back to tell everyone, no matter who you are, AT&T Unlimited Your Way + HBO MAX is the ONE plan to fit us all.
There are talkers.
Texters.
And TikTok-ers.
Sitcom bingers.
And Sci-fi streamers.
And there’s one plan to fit them all.
Unlimited Your Way from AT&T with HBO MAX.
We took to the airwaves and paired Lily (the embodiment of AT&T) with the sights and sounds of HBO MAX to let people know Unlimited Your Way is the perfect fit for their passions, communication style and their budget.