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Let’s make stuff.
That sells stuff.
Together.

With over 10+ years of advertising experience at everything from huge global agency networks to early-stage startups, I help brands craft compelling work that stands out and solves problems.

Short on time?

YOUR AD HERE

Andrew is a human writer here to help you help your clients help their customers.

Featured Work:

National Geographic Channel

Nat Geo’s ‘One Strange Rock’ is designed to give viewers an astronaut’s perspective of earth – so to promote it, we created a first-of-its-kind immersive experience designed to do the same thing.

Farmers Insurance

Farmers has long branded themselves as the ‘Smart’ insurance, but with savvy consumers, it’s not enough to just tell them you’re smart, you have to show them.

Apartments.com

Jeff Goldblum on a Piano Attached to a Crane + The Jefferson's Theme Song + A Reimagined George and Weez(y) = Apartments.com Super Bowl Magic

AT&T

Lily is back to tell everyone - no matter who you are, AT&T Unlimited Your Way + HBO MAX is the ONE plan to fit us all.

Purpose:

In all the universe, there’s nothing more common than stuff.

There’s big stuff.
And small stuff.

We’ve got stuff to do. Stuff to watch. Stuff to skip…

But what if the stuff we skip - the stuff made to sell stuff - was actually good stuff? Stuff we didn’t mind watching.

What if we could make stuff that makes people laugh. Think. Cry. And then click ‘buy,’ on stuff?

What if we could make stuff, that’s the stuff of nightmares, for the other people who make and sell the same stuff as you?

It doesn’t matter who you are, or where you’re from - we’re all made of the same stuff. And we believe everyone deserves access to the good stuff. The right stuff. So you can sell your stuff.

Personal Projects:

A brand manifesto for a one-man global media conglomerate.

Imagine if Bill Bernbach and David Ogilvy delivered the weekly branding news in the style of SNL’s Weekend Update.

Introducing the world’s first toilet-optimized, Instagram-based advertising portfolio.

Brands I’ve helped:

FAQs

  • I’m a creative director/copywriter/taurus/INTJ and great friend (references available upon request).

  • FREELANCE
    Creative Director/Copywriter
    Jan. 2022 - Present

    Doing advertising stuff at Netflix, McCann, Ogilvy, Special Group, Cactus, MRM and more...

    Tend.Money
    Senior Creative Director
    Jun. 2021 - Dec. 2021

    Led the creative and strategic vision for the US and Mexico launch of the first community-focused neobank. Helped bring the brand to life through collaboration with branding agency Gretel NY and worked with freelance journalists and writers to launch The Green - our ‘hive-mind for the thrive-minded’ - equal parts community forum and content hub for Tend members.

    BBDO LA
    Associate Creative Director
    May 2020 - Jun. 2021

    Worked on numerous AT&T Mobility/Fiber campaigns and partnerships with HBO Max. Helped pitch and win the Juanita’s Foods account, the agency's first non-AT&T client.

    MCCANN
    Associate Creative Director
    Jan. 2017 - May 2020

    Worked across the full breadth of agency clients with highlights like: Partnered to lead the social media work for Choice Hotels and Office Depot/OfficeMax, concepted and produced the award-winning Astronaut Reality Helmets for the Nat Geo Channel, worked with multicultural agency partner Casanova//McCann to modernize the Nesquik brand, and helped pitch and win Ulta Beauty, Homegoods/TJX, Instax (Fuji Film), and ADT Home Security.

    RPA
    Senior Copywriter
    May 2014 - Jan. 2017

    Partnered to write and execute an award-winning brand refresh campaign for Farmers Insurance. Helped pitch and win the Apartments.com account and produced their first Super Bowl commercial.

    DDB SF
    Copywriter
    Jun. 2011 - May 2014

    Worked solo and with partners to create TV, radio, print and digital ads across the full brand portfolios for Clorox (Clorox Cleaning Products, Hidden Valley Ranch, Glad Trash Bags, Kingsford Charcoal) and Conagra Foods (Manwich, Chef Boyardee, Snack Pack Pudding), Armor All, Wells Fargo, Dolby, Intel, and more...

    INTERNSHIPS

    GSD&M
    Jan. 2011 - Jun. 2011

    Clients: Southwest Airlines, Zales, and Norwegian Cruise Lines.

    Crispin Porter + Bogusky
    Sep. 2010 - Dec. 2010

    Clients: Jose Cuervo, Metlif, Buger King and Vitaminwater.

  • THE University of Texas
    2005-2010

    Bachelor of Science in Advertising, Texas Creative

    Hook ‘em 🤘

  • My work has been recognized at Cannes, D&AD, ADC, The One Show, Radio Mercury Awards, London International, Shorty Awards, Linda Hajjar’s Best Ads of All Time, and more…

  • Easy!

    Email: AndrewHajjar@gmail.com

    Cell: 512-563-9687

    Fax: email or text for fax #

Have you seen the work yet?

How can I help you?

Need fresh thinking? Have a big pitch coming up? Nobody who knows how to write radio?